Toshiba Global Commerce Solutions’ Conductive Ink Interactive Engagement Receives “Excellent Elements” Bronze Award ****ATLANTA, Ga (PRWEB) – 07 May 2018 – Exhibitus won a Bronze Award in EXHIBITOR Magazine’s 32nd Annual Exhibit Design Awards competition for its design for Toshiba Global Commerce Solutions at National Retail Federation 2017 (NRF) .
Established in 1986, the Exhibit Design Awards honor the world’s best trade show exhibit designs. One EDGE Award, for Exhibit Design and Graphic Excellence, and multiple Gold, Silver, and Bronze Awards are offered in 16 categories. The 2018 competition was open to trade show exhibit designs making their debut in the United States or abroad between Oct. 15, 2015, and Oct. 15, 2017. Winning entrants receive a custom trophy, and winning designs are showcased in a feature article in the May 2018 issue of EXHIBITOR and at www.ExhibitorOnline.com.
The international competition was judged by the following world-renowned designers, who considered each entry’s aesthetics, functionality, and innovation:
- Paul Backett, co-founder, Evolve Collaborative,
- Felix Ballerstedt, design director, Uncorked Studios
- Jeff Bartel, executive art director, co-founder, Nemo Design
- Christian Freissler, co-founder, Evolve Collaborative
- Rebecca Huston, principal, Huen LLC
- Emily Steen, environmental designer, Axiom Custom Products
- Rob Wees, brand strategist, Ziba Design Inc.
- Kenneth Weigelt, creative director, Industry
For NRF 2017, Toshiba Global Commerce Solutions chose the theme, The Path to Brilliant Commerce, to highlight the company’s ability to offer a seamless customer experience for retail shoppers. To illustrate this, Exhibitus created customer journeys using graphics and conductive ink technology on 20’ wide “raw wood” interactive walls. When attendees touched elements on the walls, both sound and visual animation were triggered. As attendees watch the customer journeys dramatically come to life, Toshiba representatives provided additional information about the company’s products and services, increasing the opportunity for engagement and excitement with both customers and prospects.
“Congratulations to both the Toshiba Global Commerce Solutions and the Exhibitus teams for winning this impressive exhibit design award from EXHIBITOR Magazine,” said Brad Falberg, President of Exhibitus. “This accolade is a testament to Toshiba’s strategic vision for successfully engaging with attendees at NRF. For the past seven years, it has been Exhibitus’ honor to bring their vision to the trade show floor.”
To view a video of this award-winning interactive engagement, click here.