Black Brings 20+ Years of Success in Promoting Major Brands through Experiential and Event Marketing
ATLANTA, GA (PRWEB) 13 December 2018 – Exhibitus announced today that experiential marketing veteran, Matt Black, has joined the company as Director, Engagement Division.
Given the increasing demand for technology-driven, interactive engagements to support face-to-face marketing campaigns, Exhibitus has significantly expanded its award-winning engagement team. Black, an expert in managing and mentoring creative talent, will lead the team to deliver innovative solutions for new and existing clients.
From 2014 – 2018, Black was Director at IMG Live, LLC., an experiential marketing agency that connects brands with fans through live experiences. At IMG Live, he spearheaded national marketing events, including a 10,000 attendee 4.01K race for Prudential Insurance on the Rose Bowl property. The stadium was turned into a 19-acre interactive village with custom digital games and consumer touchpoints.
Previously, Black was Vice-President, Director Experiential for EP&Co, where he led experiential campaigns for a full-serve advertising agency in the event and mobile marketing space. Clients included Verizon’s National Football League account and Denny’s restaurants.
For 13 years prior, Black was Vice-President at Team EPIC, a sponsorship and lifestyle partner to iconic brands. He was responsible for key accounts, including Sports Illustrated, AT&T, ESPN, PepsiCo, NASCAR and Toyota. He drove the creative process for concept development, as well as managed production and vendor relationships, for client initiatives. In addition, he led the launch of a 29-city mobile tour promoting the 2012 and 2013 Olympic Games for the U.S. Olympic Committee.
Exhibitus’ President Brad Falberg said, “Today’s tradeshows and other face-to-face marketing events are designed to “wow” audiences with experiences that form memorable, emotional connections with a brand. We are excited to welcome Matt to Exhibitus’ Engagement Division where we have assembled a phenomenal team of creative talent. Under his proven leadership, Exhibitus will create amazing experiences that guarantee our clients long lasting, far reaching brand exposure, and exceed marketing objectives.”