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Creating Engagement With Custom Design
Human interaction and connection is the heart-and-soul of business transactions. Ensuring
Read More4 Ways Rented Booth Design Elements Can Increase Engagement
When exhibiting at a trade show, your booth’s design should capture the attention and facilitate the engagement of your target audience. This principle is the same for both purchased exhibits and trade show booth rentals. Renting a display has many advantages beyond a lower initial price point. In today’s world, companies often find that their …
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3 Trade Show Engagement Opportunities You’re Ignoring
Exhibiting at a trade show puts you in front of existing and potential customers. In order to connect with attendees, you need an engaging, innovative trade show booth design. Without engagement opportunities for your executives and staff, the time and money you’ve spent preparing for the trade show will go to waste. Face-to-face interactions lay …
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Do Parties and Golf Increase Trade Show ROI?
Hospitality and other ancillary events abound at trade shows and conferences. Often times, these are not included when the ROI goals are established for an event. However, it is not unusual for receptions, mixers, networking opportunities and even golf outings to produce important and valuable accomplishments for your company. Consider these activities to expand …
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4 Tips for Choosing the Best Trade Show Booth Rental Company
Trade show booth rentals give companies the look of a custom exhibit without the cost and long-term commitment of ownership. However, not all rental companies provide the same level of service. Choosing the wrong exhibit company can be a costly mistake. A poorly designed booth could be detrimental to meeting your program’s objectives. Don’t let …
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Trade Show Staff Checklist
The representatives you put at your trade show booth is the lifeblood of your exhibit strategy. If not staffed correctly, your exhibit team could have a negative impact on your trade show ROI. Don’t send just anyone to the trade show floor. Choose your best and brightest employees to represent your brand. And don’t assume …