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“Mending the Message” to Improve Event ROI – Part 1
The next time you are on a trade show floor, ask yourself, “Can I tell what these companies do by
Read More3 Ways to Ensure that Your Trade Show Marketing is Legal and Compliant
Trade shows are an important way to satisfy the need for in-person communication in today’s digital world. Ironically, once at a show, technology offers compelling opportunities for engagement with a target audience. Events are hosted multiple times a month in industries like health & fitness, food & beverage, and cosmetics. It’s easy when preparing for …
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Exhibitus Named to the Exhibitor Magazine’s 2018 Find It – Top 40
Award Honors the Exhibit Industry’s Top Exhibit Producers **** Atlanta, Georgia (PRWEB) 22 March, 2018 – Exhibitus announced today that Exhibitor Media Group, publisher of Exhibitor, the award-winning monthly magazine featuring best practices in trade show marketing, and Find It Marketplace, the buyer’s guide to trade show products and services, has named Exhibitus to the 2018 …
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How to Prevent a Trade Show Crisis
Unfortunately, trade shows are not immune to a potential crisis occurring. Things like severe weather, accidents, protests and attacks are all situations that are out of any vendor or attendee’s control. While it is nearly impossible to stop these crises from happening, you can limit the effect they have on your business’ trade show ROI. …
Understanding the Value of Conferences
There are many different types of conferences. Some businesses host a user conference on a regular basis for their customers and partner networks. They work to educate customers to be more successful using their products or services. Associations gather their membership periodically for motivation, education and networking. But no matter the organization’s mission, they continually …
Trade Show Dilemma – Build vs. Rent
Having an enticing booth is the most important factor when it comes to being successful at a trade show. If your exhibit doesn’t pull people in, then it doesn’t matter how good your products and services are, because no one will stop by to find out. To compel and engage target attendees, you need a …