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Making Headlines!

How to Plan a Product Launch Event That Builds Momentum

Brand Experience

August 28, 2026

How to Plan a Product Launch Event That Builds Momentum

A great product launch does not peak on launch day. It builds toward that moment and keeps the energy alive well after the event ends. The brands that get the most from a product launch event treat it as a campaign with three acts rather than a single show, giving…

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Brand Experience

June 12, 2025

Brand Experience Strategy: What It Is and How to Create It Effectively

How to Craft a Brand Experience Strategy That Engages Audiences Experiential marketing has evolved. No longer are we just talking about walking a t...

Awards and Citations

June 3, 2025

Exhibitus Wins Hermes Creative Awards

Hermes’ Honors Demonstrate Exhibitus’ Experiential Marketing Agency Expertise Exhibitus is excited to announce that Exhibitus have been honored wit...

Advocacy

May 29, 2025

Take Action! Industry Advocacy with the ECA

When the COVID-19 pandemic brought the experiential marketing world to a sudden halt, companies working on these events immediately were barred fro...

Ex/blog

Making Headlines!

How to Plan a Product Launch Event That Builds Momentum

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