Exhibitus blends strategy + creativity, insight + innovation, and craft + care to deliver experiences beyond expectations
Atlanta, Georgia 19 March 2026 – Exhibitus is excited to announce that the company will present The Power of Plus+ at EXHIBITORLIVE 2026, an industry-leading conference and expo for experiential and event marketing professionals. Building on the company’s current ad campaign, which speaks to combining two elements to create more, Exhibitus will offer audiences experiences that demonstrate how The Power of Plus+ turns strategy, creativity, execution, and data into brand stories with results.
“It is our mission as experiential marketers is to help clients craft brand experiences that take audiences beyond expectations and create lasting emotional connections,” said Brad Falberg, CEO, Exhibitus. “At Exhibitus, we believe that combining elements creates something greater than the sum of their parts, hence The Power of Plus+.
Falberg continued, “At EXHIBITORLIVE 2026, every touchpoint in our environment demonstrates how Exhibitus blends strategy + creativity, insight + innovation, and craft + care to deliver experiences. As visitors enter, they will be met with a unique, intriguing reception area. As they emerge deeper into the environment, visitors will be prompted to contribute to the lighting of an artistic sculpture by identifying a strategic program need (What’s Your Plus?) and then activating an area of the sculpture with a Plus+ piece representing that specific challenge.”
Positioned for visibility, a messaging and video area will feature the capabilities of EXstudios, a recently launched strategy and creative ideation studio that expands the experiential work the company delivers to clients.
Supporting Top Dogg K9 Foundation
Each year, Exhibitus selects a non-profit organization to support as part of the EXHIBITORLIVE experience. This year’s initiative, Top Dogg K9 Foundation, is an Atlanta-based nonprofit that
stands on the principle that Veterans Deserve Outstanding Generosity and Support (VDOGS). It supports this principle by rescuing, training, and pairing suitable K9s with disabled and combat veterans for a happier and healthier life.
A dedicated area of the exhibit highlights Exhibitus’ partnership with Top Dogg K9 Foundation, reinforcing the company’s belief in meaningful, mission-driven experiences. Here, attendees will donate to the Foundation by placing a symbolic military dog tag on the wall and taking one as a thoughtful giveaway. At the conclusion of their visit, guests are invited to participate in a quick survey that doubles their donation!
Presentations by Exhibitus at EXHIBITORLIVE
Exhibitus is honored to be a part of the 100+ dynamic sessions and workshops offered to face-to-face marketing professionals at this premier industry event. Here are the sessions our team will be presenting:
- Tuesday, March 31st at 2:30pm – 3:15pm: Building Impactful Exhibit Experiences Through Strategic Partnerships
- Marcia Murray, Senior Event Marketing Manager, Relias and Lynn Reves, EVP – Marketing & Results, Exhibitus
- Wednesday, April 1st at 2:30pm – 4:00pm: Your Voice Shapes Shows! Empowering Exhibitors to Advocate to Show Management
- Jessica Sibila, Executive Director, The Exhibitor Advocate and Lynn Reves, EVP – Marketing & Results, Exhibitus
EXHIBITORLIVE 2026 will be held March 29 – April 2 at the Tampa Bay Convention Center – Tampa, FL, with the exhibit hall open March 30 – April1. Exhibitus’ The Power of Plus+ will be located at booth #513.