Evoking experiential stories, Exhibitus will showcase authenticity in marketing success
Atlanta, Georgia 04 March 2024 – Exhibitus today announced the company will present Experience Real at EXHIBITORLIVE 2025, an industry-leading conference and expo for experiential and event marketing professionals. Building on the company’s current ad campaign, which spotlights real people and real business results, Exhibitus will share compelling stories that demonstrate authenticity as the foundation to its experiential marketing approach.
“Our mission as experiential marketers is to help clients craft brand experiences that emotionally resonate with their target audiences,” said Brad Falberg, President of Exhibitus. “At Exhibitus, we bring authenticity to each project, ensuring our clients and their audiences know the joy of real experiences that deepen human connections and drive brand aspirations.”
Falberg continued, “At ExhibitorLIVE 2025, attendees will step into the world of Exhibitus and be immediately immersed into an inviting environment that echoes the comforts of home where families share real talks, laughter, and ideas. Within these walls, authentic stories come to life, a place where the room is bursting with narratives of true stories. We look forward to crafting memorable moments with guests as they gather around Exhibitus’s table.”
The Exhibitus environment will also include a curio cabinet activation with items that are an homage to the artifacts in a home’s collection. Each display represents a service Exhibitus offers to address industry-related challenges including topics such as program justification and crisis management.
Supporting Family Promise
Each year, Exhibitus selects a non-profit organization to support as part of the EXHIBITORLIVE experience. This year’s initiative is Family Promise of Hall County, an organization with the mission of empowering individuals and families experiencing homelessness to achieve sustainable independence by providing wrap-around services. These services include meals, case management, childcare, life-skills classes, and more.
Attendees will be encouraged to write inspiring notes on customized magnets addressed to the clients of Family Promise. Once complete, these magnets will be displayed as a growing illustration of support over the course of the show. Each magnet represents a donation to Family Promise from Exhibitus on behalf of the participants doing good works for the community.
Presentations by Exhibitus at EXHIBITORLIVE
Exhibitus is honored to be a part of the 100+ dynamic sessions and workshops offered to face-to-face marketing professionals. Here are the five sessions our team will be presenting:
• Monday, March 17th at 10am CT: “Your Voice Shapes Shows! Empowering Exhibitors to Advocate to Show Management” including Lynn Reves, VP Marketing & Results Strategy
• Monday, March 17th at 5pm CT: “Unlocking the Secrets of Human Psychology for Stronger Audience Engagement” with Matt Beck, VP Creative and James Douglas, Director – Program Strategy
• Wednesday, March 19th at 8am CT: “From Less to More: Boost Leadership Buy-In and Budgets for Events” including James Douglas, Director – Program Strategy
• Wednesday, March 19th at 8am CT: “Crafting Effective KPIs for Tradeshow Activations: A Step-By-Step Guide” including Lynn Reves, VP Marketing & Results Strategy
• Wednesday, March 19th at 8am CT: “LEADing Beyond: Toshiba’s Award-Winning Conference and What You Can Learn From It ” including Stacie BeVille, VP Strategic Accounts
EXHIBITORLIVE 2025 will be held March 16-20 at the Henry B. Gonzalez Convention Center – San Antonio, Texas, with the exhibit hall open March 18-19. Exhibitus’ Experience Real will be located at booth #657.