Exhibitus is excited to announce that its client, Compass One, has received a Platinum MarCom Award for its experiential exhibit at the 2024 Healthcare Trust University Conference. 
The primary goal for the event was to design an engaging experience for four distinct companies—Crothall Healthcare, Morrison Healthcare, Compass One Healthcare and Canteen—all of which are under the Compass One umbrella.
In collaboration with Compass One’s marketing team, Exhibitus’ creative team designed an inviting space with specific workstations for each distinct brand. An activation wall drew the audience’s eye to enter the space and encouraged interaction. Touch activated screens displayed sizzle reels for each workstation, allowing guests to “choose-your-own-adventure” as they interacted with the content.
The exhibit structure was clean, yet powerfully inviting with strategic use of white space and height as well as intelligent use of marble and fluted textures with gold brand colors as accents.
“Congratulations to Compass One on the successful experiential marketing event that led to this prestigious MarCom award,” said Matt Beck, Vice President of Creative at Exhibitus. “We are excited and proud that the Exhibitus creative team so successfully delivered a marketing experience that ensured attendees would recognize and appreciate the specialized brands and services under the Compass One umbrella name.”
From www.compassone.com: Compass One is the union of two premier healthcare support service specialists – Morrison food and nutrition services and Crothall support services. Each of the seven services offered by Compass One is a unique, specialized solution applying protocols learned in more than 2,138 locations through a combined 90 years of healthcare-only experience. Compass One Healthcare’s partnership with Press Ganey is helping uncover healthcare insights through rich analytics that are helping hospitals transform the patient experience.