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How to Use Facebook Live to Promote Your Next Tradeshow
If you’re looking to increase your audience reach at your next trade show, look no further than social media to get the job done. An innovative trade show booth design will amplify your brand’s personality on the trade show floor, and streaming on Facebook Live will take your trade show event and project to millions […]
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Use the Payback Ratio to Report and Compare the Value of Your Events
A great tool for conveying the trade show ROI is the payback ratio. This is the ratio of the total value of estimated revenue, cost savings and promotion value gained through event activity, divided by the event cost. It is expressed as: Total Value of the Event ($) Total Cost of the Event […]
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3 Ways to Use Technology in Your Trade Show Exhibit
Technology continues to advance every day, connecting companies across countries and colleagues wherever they work. Technology is also connecting businesses and prospects on the trade show floor. Event marketers are making the most of today’s technology at trade shows by incorporating interactive elements into their exhibit spaces and product demonstrations. Your company can use technology […]