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What You Need to Know About Promotional Products for Your Next Event
Frisbees, pens, keychains and koozies: these are the same old “keepsakes” you get at every event. You’ve probably experienced receiving other uninspired, branded promotional products at an exhibit, only to leave them behind in the hotel room or in the trash. While some people think giveaways are an outdated marketing strategy, the right kinds of […]
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Your Staff is Essential for Obtaining, Measuring & Reporting Great ROI on Your Events!
It is a demonstrated fact that a well-trained staff delivers higher event payback. Do you know they are essential to measuring and reporting your results as well? To be effective, custom trade show exhibit and event staff must be clear on the company’s objectives for participating in a marketing event, what the measurable expected outcomes […]
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Emerging Trends in the Trade Show Landscape
Technology has come a long way in the past 25 years, changing the way we communicate, do business and go about our day-to-day activities. While computers and cell phones were fairly limited in their capabilities in 1992, they since have found their way into nearly every aspect of our daily lives and are changing the […]