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Give Them Six Seconds of Eye-Catching Graphics
A typical trade show floor offers many opportunities and distractions! It is estimated that you have six seconds or less to draw the attention of the audience you want to attract. Using images that catch the eye and crafting your message into a few concise words are key to getting targets to step inside your […]
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Preventing Trade Show “Technical Difficulties”
There are a few things that can make or break a trade show event, and technical difficulties lead the way in unexpected setbacks. Unfortunately, the best trade show booth design won’t make the impact you’ve worked hard to achieve if your images won’t display on the monitor, the sound isn’t working or you can’t connect […]
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Tips for Event Staff to Make the Most Impact
Your event staff at trade shows have only seconds to engage with prospective clients or risk losing them to the sea of competitors on the exhibit floor. In order to generate a positive trade show ROI, it’s important that your team understands the unique aspects of trade show selling. At the end of the day, […]