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Forecast! Start Your Measurement Before the Event Begins
Forecasting can make a significant difference in how your event is perceived, how it performs and how it is evaluated. Forecasting is simply an estimate, in advance, of the results of your key measures and performance expectations for an event based on set objectives. By understanding these goals, you can evaluate whether you have the […]
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Is Exhibit Booth Rental Right for You?
Exhibiting at a trade show is one of the best ways to make a personal connection with current and future customers. It can also be quite an investment, leaving many companies weighing their options between renting or buying an exhibit. There are benefits to both options, but a trade show booth rental is a cost-effective solution […]
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Things Are Looking Up for US Exhibitors, Literally
Customized and communicative trade show booth design is what sets the stage for a winning exhibition experience. Historically, displays on the American trade show circuit were limited in how much of their booth space they could use, which varies from show to show. Whether for an inline or island exhibit, this limitation stems from maintaining […]