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Top 7 Trade Show Giveaways in 2018
Leaving a lasting impression on your attendees can be difficult to achieve in between the hustle and bustle of other exhibits. Your budget plays a great role in your trade show ROI, so allocating it appropriately is crucial for success. One line item to prioritize is your company’s giveaways. Gone are the days of only […]
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6 Trade Show Booth Lighting Tips
Drawing the eye of your event attendees is always the goal, but it’s no easy feat. From location to size, many factors go into the number of visitors that make their way to your exhibit. However, often lighting is not a high priority and can easily be overlooked when renting an exhibit. With your next […]
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Is Trade Show Marketing Still Important?
As the pervasiveness of the digital world has evolved, there have been predictions that face-to-face activities, such as in-person meetings between colleagues in different geographies, or trade show attendance that requires a plane ride, would no longer be necessary. However, over the past four years, global business travel has continued to climb six percent annually, […]