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5 Ways to Engage Attendees at Trade Shows
Considering that 4-out-of-5 attendees are existing or potential customers for exhibitors, trade shows offer a chance to form or enhance relationships and increase a company’s opportunity for success. . Ultimately, event managers must understand and prove their trade show ROI. That process starts by engaging and converting visitors in an environment that offers many other […]
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A Manager’s Guide to Surviving A Trade Show
Whether you’re a newcomer or a seasoned veteran, it’s no secret your preparedness plays a great role in a trade show’s success. From trade show exhibit design to staff training, you have a lot of responsibilities, and keeping tabs on all of the moving parts while in the midst of a show can be overwhelming. […]
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The Ultimate Follow-Up Checklist for Trade Show Managers
According to Salesforce, the world’s most popular customer relationship management software, a shocking 80 percent of exhibitors don’t follow up with leads after a trade show. In one of their recent studies, if a salesperson reached out at all, it often took 50 days. It’s likely that after that much time has passed, the lead […]