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Include Sales Opportunities in Your Measurement Program – Tip #2
Before computers ruled, Return on Investment, known as ROI, was one of the few measurements that evaluated business decisions. With today’s analytical capabilities, measurement of trade show ROI has become king, both for determining strategic activities and then evaluating progress. For measurement programs to provide useful information that can improve a marketing campaign, objectives need […]
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Determining Trade Show Success – Tip #1
Your last trade show was a grand success, or was it? Your team designed an exhibit that drew people’s attention and your sales team had the opportunity to engaged the target audience with productive conversations. Everything felt so right as you left the exhibit hall! Now you are back at your desk and are faced […]
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Three Ways to Reap the Value of Awards
At Exhibitus, our “to the MOON” showcase of awards brings a smile and sense of pride to the company’s employees every day. The statues that we have won on behalf of our clients are tokens of the value these awards bring to Exhibitus and, most importantly, to our clients and the partnership we have forged […]