This Event Marketing Self Assessment is a self- diagnostic tool to help you identify, based upon your own practices and experience, the changes you can make to improve payback on your event marketing programs. The model evaluates your activity on multiple dimensions of effectiveness. At the end of the survey, you will see how your answers compare to those of your colleagues and you will have access to your individual answers, graded as “Best Practice” or “Opportunity for Improvement.” You may print these reports out and take them with you to use as a checklist.

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This Event Marketing Self Assessment is a self- diagnostic tool to help you identify, based upon your own practices and experience, the changes you can make to improve payback on your event marketing programs. The model evaluates your activity on multiple dimensions of effectiveness. At the end of the survey, you will see how your answers compare to those of your colleagues and you will have access to your individual answers, graded as “Best Practice” or “Opportunity for Improvement.” You may print these reports out and take them with you to use as a checklist.