Measuring Success in Today’s Experiential Environment

If you’ve heard it once, you’ve heard it a million times! “How was the trade show? Was it a big success?” Every event manager knows to expect the V.P. of Marketing, or even the CEO, to ask those question as soon as the last show attendee exits the building.

This guide offers details on important metrics to consider in order to justify budgets and present a case for program growth.

You’ll learn about:

– Implementing a trade show measurement model
– Understanding potential audience
– 9 key performance measures

…and more!