March 27, 2017

Use the Payback Ratio to Report and Compare the Value of Your Events

A great tool for conveying the trade show ROI i...

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March 6, 2017

Sales Opportunities are an Effective Measure of Marketing Success

Marketing as a function has many responsibiliti...

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February 6, 2017

Using Customer and Prospect Feedback to Improve Marketing Events

Although trade show ROI and efficiency measurem...

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