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7 Deadly Sins to Avoid with Custom Island Design
Choosing the right trade show island design is an important decision. There are a number of different factors and design elements that can impact your exhibit’s success, for better or for worse. So how do you know which choices could negatively affect your custom trade show exhibit, and how do you avoid them? Here are […]
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Why Engage with Food in a Trade Show Environment
Let Them Eat Cake! When it comes to attracting attendees to your custom trade show exhibit, one of the easiest ways to draw traffic is by including food and beverage items for your visitors to enjoy while in the exhibit. Food immediately appeals to at least four-out-of-five physical senses: smell, sight, taste and touch. Some […]
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Reducing Costs Impacts Profitability $-for-$
Typically, your company attends trade shows with the expectation of securing leads to increase overall sales. But often overlooked is the opportunity that trade shows present to save the company money. Here are four top ways to help impact the bottom line at your next trade show. Schedule Value-Add Meetings Having representatives from various areas […]