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Three Trends in Tradeshow Design at the Forefront for 2017
Trade shows are a staple of the annual marketing mix but events, like other marketing efforts, need to be updated every year. Over the course of a year, various factors can influence the need for a refresh, from major industry fluctuations to changes in the company’s business model. Attendee’s expectations can also change over […]
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Setting a Proper Budget for Your Trade Show Booth
Trade shows are a great opportunity to promote your brand, products or services to potential customers and industry professionals. However, it is critical that your program’s budget is in line with your company’s objectives and expectations. Only with a carefully planned budget can you demonstrate a successful return on your marketing investment. There are many […]
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‘Rock Your Trade Show’ Podcast Offers Inspiring Insights for Event Marketers
Host Natalie Benamou to Interview Industry Insiders and Experts at Upcoming ExhibitorLIVE in Las Vegas *** Atlanta, Georgia (PRWeb) 9 March 2017 –Host Natalie Benamou announces the release of Rock Your Trade Show (www.rockyourtradeshow.com), a Podcast series of interviews with industry insiders and experts, market influencers and event managers who share insights and challenges from […]