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The Value of Staff and Stakeholder Surveys
Staff and Stakeholder surveys are one of the most valuable measures of event effectiveness. They provide “internal customer feedback” for your events. This critical information should be a cornerstone for any well-run event marketing program. These surveys serve to measure the perception of event marketing effectiveness among those who worked or funded the event. Often, […]
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3 Ways to Make Your Trade Show Exhibit Work for You
When your company participates in a trade show, your exhibit is an innovative marketing tool that should convince attendees to stop and learn more about you. Competition for attention can be steep, with multiple booths and exhibitors working within the same network of trade show attendees. Your trade show design plays a large part in […]
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How to Accurately Measure Your Trade Show Marketing ROI
In order to be successful as an exhibitor at a trade show, you need to accurately measure and define your trade show ROI. Tradeshow costs, including floor space rental fees, booth design and construction, shipping costs, set-up charges, staff travel, and so much more, add up quickly. It’s essential to measure the total value to […]