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Increasing ROI Through Thoughtful Exhibit Design
Exhibiting at a trade show puts your brand in front of people who may not have found you otherwise. Successful engagement is a key component on the path of turning prospects into established, valuable customers. Nothing is worse than investing funds in an exhibit space, only to leave without generating enough qualified leads to meet […]
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Tracking Attendees Helps Measure Success
There are many ways to measure success of an exhibit marketing program. But details about who attended the event and who your staff actually engaged in your custom trade show exhibit is typically one of the most important measurements an event manager could provide. Hosting attendees who can directly benefit your company is a prerequisite […]
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3 Ways Focusing on Engagement Boosts Trade Show ROI
Engagement on the trade show floor is what creates connections with current and potential customers. It starts with an eye-catching, interactive exhibit design and is supported by your company’s representatives who are skilled at interacting with attendees to gain the most from their time in your custom trade show exhibit. The days of simple pop […]