-
3 Booth Trends for 2018 Shows
It is no mystery that having an appealing booth is the key to executing a successful trade show, but many people make the mistake of sticking with the same engagement strategy year after year. Whether you are using a trade show booth rental or own a custom design, it is essential to stay progressive and […]
-
How a Well-Trained Exhibit Staff Delivers Measurable Results
Experienced event managers know that without a knowledgeable, well-trained booth staff working each trade show, the opportunity for program success can be diminished. But what are the actual contributions gained by taking the time to implement an effective training session for everyone who will represent your company on the show floor? The following is a […]
-
How to Leverage Your Online Presence to Engage with Trade Show Attendees
It’s no secret that the internet has become the most powerful tool in the world. Every viable company has at least some online presence, but how can you leverage that footprint during a face-to-face conversation at a marketing event? When you’re in the initial steps of trade show booth design, knowing the details of your […]