-
Body Language 101: Understanding How Attendees Are Experiencing Your Environment
Imagine that a convention attendee walks into your trade show exhibit, and you approach them to start a conversation. Everything seems to be going well – they’re drawn to your custom exhibit design, they’re smiling and asking you questions.. By all standards, they seem to be engaged both with you and your exhibit. And yet […]
-
How Are Custom Islands Becoming More Green?
When you think about your trade show island design for the trade show you’ll be attending, you might not be aware of the ways “going green” could help your company. But consider this: recent studies have shown that nearly 600,000 tons of paper waste are left behind after conventions every year. Going green with your […]
-
Keeping Sales Informed…and Happy
It is generally accepted that marketing, like the use of custom trade show exhibits, is everything that a company does to reach and begin to persuade a sales opportunity, and sales is everything that a company does to close the sale and gain a customer. Despite their common end goal – get more revenue and […]