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A Detailed Timeline for Trade Show Planning
Exhibiting at a trade show can be a sizable investment for many businesses, but making the most out of every event is essential for new leads and impressing customers. One of the best ways to increase your trade show ROI is by taking time on the front end to make a detailed plan for each […]
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“Mending the Message” to Improve Event ROI – Part 1
The next time you are on a trade show floor, ask yourself, “Can I tell what these companies do by looking at their exhibits?” Better yet, “What is their primary selling proposition?” And, “Can I spot a clear message that is strong enough to compel prospects to actually enter this booth?” Chances are you will […]
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3 Ways to Ensure that Your Trade Show Marketing is Legal and Compliant
Trade shows are an important way to satisfy the need for in-person communication in today’s digital world. Ironically, once at a show, technology offers compelling opportunities for engagement with a target audience. Events are hosted multiple times a month in industries like health & fitness, food & beverage, and cosmetics. It’s easy when preparing for […]