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4 Insider Tips for Startups Exhibiting at Trade Shows
It’s no secret that trade shows are the perfect opportunity to network and grow your business. But as a startup, it can be difficult to discern when and where to attend. Larger companies have a big budget to invest in trade show services and custom booths, while startups have to make strategic decisions about how […]
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Your Trade Show Exhibit: To Rent, Buy, or Both?
Since 81 percent of conference attendees remember visiting a company’s exhibit, the pressure to stand out has never been greater. Tack on the stress of working within a budget and event managers have a lofty financial decision in front of them: buying a custom exhibit, renting a booth and the elements needed, or some combination of the two. […]
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A Guide to Building Your Perfect Trade Show Program
The makeup of your trade show program speaks volumes about your goals and the trajectory of your company. Attending events that give you stellar trade show ROI, however, is the most important part of your program’s success, especially if you’ve invested in a custom trade show booth design. First, though, marketing teams and trade show […]