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Event Marketing vs Experiential Marketing: Differences Explained
In the bustling world of modern marketing, terms like “event marketing” and “experiential marketing” often buzz around interchangeably. It’s easy to see why – both play pivotal roles in directly engaging audiences and leaving lasting impressions. However, here’s the kicker: while they share threads of commonality, they’re fundamentally distinct in their approach and execution. At […]
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Exhibitus Honored with MarCom Award
Award program recognizes the creativity and execution of industry professionals in the fields of marketing and communication Exhibitus, along with VON.LEA Creative Group, was named a 2023 Gold Winner for its BE THE {r}EVOLUTION advertising campaign. BE THE {r}EVOLUTION Exhibitus started a MOVEMENT to help EVOLVE event programs through cohesive experiential marketing, amplified with advocacy. Some […]
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Ready to Create Lasting Impressions at Trade Shows and Branded Events? Try Experiential Marketing
Picture this: it’s January 2024, and you’ve entered XYZ’s exhibit at a bustling trade show or corporate event. Within the space, you’re immersed in an environment that isn’t merely showcasing products but providing an interactive and unique experience where you can see, hear, and feel XYZ’s innovative solutions. Welcome to the world of experiential marketing—a […]