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4 Common Exhibit Design Mistakes to Avoid
When it comes to exhibiting at a trade show, a well-designed booth that effectively supports show objectives and in-booth activities is a critical foundation for an impactful exhibit environment. Meeting these requirements takes careful planning, as well as a team of creative experts who understand both the objectives of face-to-face marketing and how to avoid […]
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Add Cause Marketing to Your Trade Show Agenda – Part 2
Hurdles to Avoid with a Cause Marketing Campaign In a previous edition of the Exhibitus blog, we discussed the benefits of adding cause marketing to a custom trade show exhibit and shared tips for initiating your campaign. Below we share common challenges that could arise when adding cause marketing activities. Despite seeming like an ideal […]
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Add Cause Marketing to Your Trade Show Agenda – Part 1
3 Tips for a Successful Cause Marketing Campaign Creating connections on a trade show floor is an opportunity to make a meaningful impression on existing and potential customers. Leveraging that opportunity begins well before a show starts and extends beyond the close of an event. As we continue to engage one another on the floor […]