Snowflake’s provides a cloud-built data platform that delivers secure data across multiple clouds. The Snowflake ecosystem was created in partnership with companies that provide leading data management, data integration and business intelligence. The company has grown to be one of the top 25 most highly-valued private technology companies in the U.S.

At AWS re:Invent 2019, a learning conference hosted by Amazon Web Services for the global cloud computing community, Snowflake’s objective was to gain additional customers by demonstrating how current customers use its cloud platform to increase the value of their respective businesses through the access and power of data.

Through its partnership with Snowflake, Red Bull ( has used data analysis to increase the speed of its Formula One race car. AWS attendees are predominately males who work in technology. With this demographic, it is easy to predict that both the RedBull brand and the Formula One racing would be familiar to most.

Snowflake accepted Red Bull’s offer of an actual Formula One race car as a focal point to draw attention to its 2019 AWS exhibit and then serve as a starting point for conversations between company representatives and prospective customers.

Exhibitus' booth design displayed the 800-lb car as if it was on a racing track.

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