Mimaki manufactures wide-format inkjet printers and cutters. Typically at international sign and printing exhibitions, vendors display large printing equipment in their exhibits. Attendees gather around these products watching the printing process as company representatives explain features and capabilities.
Recognizing that the company would have the opportunity to stand out on the trade show floor, Mimaki evolved its trade show environment to include usage scenarios for its products that would spur the imagination beyond typical print applications.
For a recent Specialty Graphic Imaging Association (SGIA) show, Mimaki’s space became an airport terminal with shopping areas, including a duty free shop, a lounge area and a bar. All of these areas included large graphics displaying advertising related to air travel.
Exhibitus designed and fabricated the Mimaki exhibit. In addition, Exhibitus has worked closely with the Mimaki Marketing team to assure a successful transition from a product-oriented exhibit to one offers creative solutions to its valued customers and prospects.
“The booth design was the talk of the show,” said Vernon Jones, Marketing Manager, Mimaki USA. “We received many compliments from visitors and even our competitors, who were amazed at the presentation and attention to detail.”