Cartiva, Inc., a medical device company, focuses on the treatment of osteoarthritis of the extremities, developed and manufactured The Cartiva Synthetic Cartilage Implant (Cartiva SCI).
Cartiva SCI is a man-made implant made of a soft plastic-like substance and salt water to replace the damaged cartilage surface of the big toe. As part of the development process, the company has collected a significant amount of data in three categories:
Substantial Reduction in Pain
Substantial Functional Improvement
Improved Range of Motion
The company previewed SCI at the 2018 American College of Foot & Ankle Surgery (ACFAS).
Exhibitus built an interactive exhibit design experience demonstrating this data with movement of light. Each data set had a circle that when pressed, activated a light that encircled the circle. The light then traveled through etched acrylic to each data point, resulting in a growing data line.
At a busy medical conference, where static displays of product details reign, making the data intriguing grabs the attention of targeted attendees, creating an entry into successful engagement opportunities.
Hermes Creative Award 2018 - Gold for Engagement Experience in a Trade Show Exhibit