White papers

Why Design Matters

Exhibiting at a trade show or an industry event provides the opportunity to meet and engage existing and potential customers. But what best drives this process to ensure successful outcomes?

This guide offers compelling details as to why companies should elevate the design process to match corporate, exhibiting and professional goals to realize greater success.

You'll learn about:

  • Understanding the current state of design
  • The importance of collaboration
  • A four-stage approach to designing exhibits

...and more!

Download "Why Design Matters"

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