As a startup company, your first few trade shows are critical for gaining much-needed awareness of your name.. The easiest, fastest way to draw new business to your company when you’re in the midst of hundreds of other competitors is by utilizing an eye-catching trade show display design. By taking advantage of an exhibit that is tailored to your brand’s look, feel and message, you’ll stand apart from the crowd and draw business right to your front door.
Now you might think that as a startup business you don’t have the time, energy or funds to devote to a custom environment design. Wouldn’t it be more economical to purchase a generic display now, and save a custom design for later?
The short answer is no. In the long run, you’ll reap a greater return on investment from a custom exhibit that uses a goal-oriented approach to design a meaningful message.
Why A Goal-Oriented Design Matters for Startups
For startup businesses, the importance of having a goal-oriented exhibit design cannot be overstated. Consider what you want to achieve through your presence at a trade show. Does your startup want to increase brand awareness or quickly generate leads from prospects?
The answers to these questions will impact the goals and design of your exhibit. Everything from entry and exit points to furniture, from lighting fixtures to spacing arrangement, right down to the size of your exhibit affects the achievement of your goals.
Partnering with the right exhibit design house can help you identify the best ways to measure the effectiveness of your trade show participation.
The Importance of Meaningful Messaging to Trade Show Exhibits
When you’re at a trade show with dozens of competitors and hundreds of attendees, your startup’s brand messaging must stand out. Your exhibit itself communicates the quality of your brand before you even get a chance to speak to target attendees. Thus, using an eye-catching design is paramount.
The message of your brand is also important. Messaging is more than just the words you use to communicate your brand. It’s also the size and color scheme of your messaging, as well as its placement. The messaging on your exhibit must compel attendees to learn more. Some messages will need to be scaled upwards for distant viewing while others will need to be within the direct line of sight of attendees and perhaps with more detailed information.
Collaborating with a custom design house ensures your startup’s brand messaging is optimized for a trade show environment.
Partner with a Custom Design House on Your Trade Show Exhibit
The best place for a start-up to begin the trade show design process is with an experienced custom design house. One that takes into account all the unique aspects of your business and works side-by-side with you to develop the most creative and effective design possible for your exhibit.
Get in touch with Exhibitus at 800.770.4392. The award-winning team at Exhibitus will collaborate with you through every step of the process and deliver the highest quality trade show display design in the industry for your start-up company.