Trade Show ROI Handshake at Meeting

Improving Trade Show Engagement Through Mastering Body Language

No matter how great your custom-designed exhibit, engagement activities and trained staff are for an upcoming trade show, you still need to make sure everyone in your company sends a message of openness and interest to target audiences. Interpreting and demonstrating  appropriate body language can be a huge advantage when trying to engage with a…

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Take Your Trade Show to the Next Level with These Mobile Apps

Running a trade show program can be a painstaking and chaotic process. You have to juggle employees, travel, budgets, and effective communications, while at the same time making sure you’re maintaining a profitable trade show ROI. Luckily, the days of paper management have nearly come to an end due to efficient technological advances. There is…

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When Should Your Trade Show Budget Include Promotional Items?

Promotional items can be a very successful way to get your brand name into the hands of potential customers. However, if your item is ineffective, there will be no long term benefit for the money you’ve spent. The key to a successful giveaway is making sure it fulfills one or more of three essential functions:…

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When to Engage an Exhibit Design Consultant

Planning a successful trade show exhibit requires many different skill sets, from setting the objectives for the show, to designing an attention-grabbing exhibit, to installing that exhibit on the trade show floor. An exhibit design company  offers a level of  expertise and creativity that can’t be accomplished alone. They understand that many companies need the…

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Trade Show Design Exhibit Design Example | Exhibitus

Common Mistakes of Trade Show Exhibit Design

Size Matters The common misconception that “bigger is better” when it comes to trade show booths is a dangerous trap for many smaller companies. It is true that the larger booth spaces tend to be in locations that attendees must pass as they make their way through the trade show floor. However, this guaranteed visibility…

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