Use the Payback Ratio to Report and Compare the Value of Your Events | Exhibitus

Use the Payback Ratio to Report and Compare the Value of Your Events

A great tool for conveying the value of your marketing events is the payback ratio. This is the ratio of the total value of estimated revenue, cost savings and promotion value gained through event activity, divided by the event cost. It is expressed as:             Total Value of the Event ($)             Total Cost of…

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3 Ways to Use Technology in Your Trade Show Exhibit | Exhibitus

3 Ways to Use Technology in Your Trade Show Exhibit

Technology continues to advance every day, connecting companies across countries and colleagues wherever they work. Technology is also connecting businesses and prospects on the trade show floor. Event marketers are making the most of today’s technology at trade shows by incorporating interactive elements into their exhibit spaces and product demonstrations. Your company can use technology…

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Tradeshow Trends for 2017 | Exhibitus

Three Trends in Tradeshow Design at the Forefront for 2017

  Trade shows are a staple of the annual marketing mix but events, like other marketing efforts, need to be updated every year. Over the course of a year, various factors can influence the need for a refresh, from major industry fluctuations to changes in the company’s business model. Attendee’s expectations can also change over…

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Tools for Setting a Trade Show Budget | Exhibitus

Setting a Proper Budget for Your Trade Show Booth

Trade shows are a great opportunity to promote your brand, products or services to potential customers and industry professionals. However, it is critical that your program’s budget is in line with your company’s objectives and expectations. Only with a carefully planned budget can you demonstrate a successful return on your marketing investment. There are many…

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Logo-space RYTS edit

‘Rock Your Trade Show’ Podcast Offers Inspiring Insights for Event Marketers

Host Natalie Benamou to Interview Industry Insiders and Experts at Upcoming ExhibitorLIVE in Las Vegas  ***   Atlanta, Georgia (PRWeb) 9 March 2017 –Host Natalie Benamou announces the release of Rock Your Trade Show (www.rockyourtradeshow.com), a Podcast series of interviews with industry insiders and experts, market influencers and event managers who share insights and challenges from…

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