Understanding the Science Behind an Exhibit Floor Plan | Exhibitus

Invincible Island: Understanding the Science of an Exhibition Floor Plan

When it comes to the layout of your custom trade show exhibit design, understanding the science behind the floor plan is crucial. Without a thorough idea of how your exhibit will be designed, you won’t achieve the results you want and your design won’t be effective. Creating an invincible custom island is all about the design…

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Event Marketing Trends to Take Advantage of in 2017 | Exhibitus

Event Marketing Trends to Take Advantage of in 2017

Trade shows are a great way to increase brand awareness and drive sales, but the way people visit and experience these events is always changing. The way to keep up and keep attendees interested in your company is by understanding current event marketing trends. While the focus used to be on premium giveaways, laptop product…

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Best Practices for Tradeshow Lead Management | Exhibitus

Best Practices for Trade Show Lead Management

A custom designed trade show exhibit is sure to generate a flood of prospects to your brand. The question quickly becomes what to do with all those leads. Many think lead management begins after the trade show, but it actually begins before the doors to the show floor open. Having a robust lead management system…

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How to Use Facebook Live to Promote Your Next Tradeshow | Exhibitus

How to Use Facebook Live to Promote Your Next Tradeshow

If you’re looking to increase your audience reach at your next trade show, look no further than social media to get the job done. An innovative trade show design will amplify your brand’s personality on the trade show floor, and streaming on Facebook Live will take your trade show event and project to millions of…

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Use the Payback Ratio to Report and Compare the Value of Your Events | Exhibitus

Use the Payback Ratio to Report and Compare the Value of Your Events

A great tool for conveying the value of your marketing events is the payback ratio. This is the ratio of the total value of estimated revenue, cost savings and promotion value gained through event activity, divided by the event cost. It is expressed as:             Total Value of the Event ($)             Total Cost of…

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