Tips for Event Staff to Make the Most Impact | Exhibitus

Tips for Event Staff to Make the Most Impact

Your event staff at trade shows have only seconds to engage with prospective clients or risk losing them to the sea of competitors on the exhibit floor. In order to generate a positive trade show ROI, it’s important that your team understands the unique aspects of trade show selling. At the end of the day,…

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What You Need to Know About Promotional Products for Your Next Event | Exhibitus

What You Need to Know About Promotional Products for Your Next Event

Frisbees, pens, keychains and koozies: these are the same old “keepsakes” you get at every event. You’ve probably experienced receiving other uninspired, branded promotional products at an exhibit, only to leave them behind in the hotel room or in the trash. While some people think giveaways are an outdated marketing strategy, the right kinds of…

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Your Staff is Essential for Obtaining, Measuring and Reporting, Great ROI on Your Events!

It is a demonstrated fact that a well-trained staff delivers higher event payback. Do you know they are essential to measuring and reporting your results as well? To be effective, exhibit and event staff must be clear on the company’s objectives for participating in a marketing event, what the measurable expected outcomes are and their…

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Trade Show Design

Emerging Trends in the Trade Show Landscape

Technology has come a long way in the past 25 years, changing the way we communicate, do business and go about our day-to-day activities. While computers and cell phones were fairly limited in their capabilities in 1992, they since have found their way into nearly every aspect of our daily lives and are changing the…

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The Industry Terms You Need to Know for Event Marketing

  Are you new to the trade show industry? At first, the industry terms that fly around the event marketing space can be confusing. Fortunately, you can learn the basics of trade show marketing after attending a show or two. Before long, you will know what each term means, and understand how it impacts your…

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