Exhibiting at a trade show puts your brand in front of people who may not have found you otherwise. Successful engagement is a key component on the path of turning prospects into established, valuable customers.
Nothing is worse than investing funds in an exhibit space, only to leave without generating enough qualified leads to meet your program’s goals and objectives. Fortunately, there are steps you can take to increase your trade show ROI, including design tactics.
Thoughtful exhibit design facilitates visitor interest and engagement, both key to capturing targeted leads. If you want to increase your exhibit program’s ROI, start with an attractive and well-designed booth.
There will be trade show attendees that miss your pre-show marketing or haven’t heard of your company. Attracting them to your space is a great way to increase your ROI. Creative designs will naturally draw visitors your way while showcasing your brand’s personality.
Themed exhibits are a great way to stand out from the crowd. This approach works best when the theme relates to your unique selling proposition. Who are you, what do you do, and how do you do it better than your competitors? Identify what sets you apart from the rest, and develop imagery that speaks to your unique capabilities.
The visual aspects of your booth should communicate the core elements of your brand. Use your design to let attendees know who you are and what you do. This helps bring your target audience to you.
Make It Interactive
Trade show marketing has evolved, becoming an active endeavor that relies on lasting experiences. Product displays and service descriptions aren’t enough. Even demo stations are decreasing in popularity if prospects can only stand at a distance and watch.
Give attendees more control over their experience. Touch screen tablets and kiosks are great tools for drawing people over and keeping them at your booth. RFID tables and VR experiences will create buzz on the trade show floor and educate users about your company.
Be Strategic with Layout
While you may be tempted to use every possible inch of your space, think again. Cluttered and crowded booths will drive prospects away. Instead, maximize your booth space to be inviting and engaging.
The elements of your exhibit should support your marketing message without being overwhelming to visitors. A touchscreen slideshow featuring your products works better than stuffing your horizontal space full of everything you make.
Avoid putting a table between booth staff and trade show attendees. Everything should be set up in a way that invites them into your space.
Focus on Results
Exhibitus is the only custom design house with a dedicated Results Division. This gives you access to thoughtful exhibit design that’s met with a powerful measurement strategy.