It is important to create a strategic plan for your next trade show exhibit that incorporates promotion, day-of interest, and following up on leads afterward. An experiential marketing strategy with a customizable trade show exhibit will help you gain brand awareness, attract visitors, and make a lasting impression on your target audience. Find out how to promote trade show exhibits with unique and customized experiential marketing strategies designed with your specific brand in mind.
Benefits of Promoting Your Trade Show Exhibit
From social media marketing to influencer marketing, there are so many excellent strategies for promoting trade show participation. Utilize social media platforms such as Twitter, LinkedIn, and Instagram to reach a wider audience and generate excitement for your upcoming event. This will increase brand awareness and garner interest in your products and services even before the trade show begins. Effective promotion can also result in increased attendance, which translates to more opportunities to interact and engage with potential customers. The more attendees that visit your trade show booth, the more leads you can generate for new business. Consistent and effective promotion can also help improve your brand image and create a positive impression of your company.
Pre-Trade Show Promotions You Can Do
By promoting your trade show exhibit, you can maximize your chances of success and enjoy numerous benefits, like brand awareness, attendance, lead generation, and networking opportunities. Consider these various pre-trade show promotions to build excitement and drive traffic toward your next trade show exhibit:
Leverage Social Media in Promoting Your Trade Show Booth
Use social media to tease upcoming products, promotions, and events that will entice current and potential customers to attend. A sound marketing strategy will leverage social media to build anticipation and help you engage with your target audience before they even arrive.
Reach Out to Influencers and Publications
Influencer marketing and thought leaders in your industry will help you reach a new audience and increase visibility for your trade show exhibit. Consistent promotion across various platforms and with a variety of voices will improve your brand image and increase brand recognition.
Create a Landing Page Showcasing Trade Show Details
Provide attendees with an easy way to find out trade show details using a landing page that showcases what’s to come. Use engaging graphics, photos, and videos to demonstrate what attendees can expect and when they should plan to visit your exhibit. This tool can also be repurposed for future shows and events.
Create Appealing Pre-Show Content
Create informative videos, infographics, or blog posts that highlight your brand, products, and services. Share this content across various spaces, including your website and social media channels. The pre-trade show promotional materials should align with the overall design of your trade show experience for a seamless visual marketing strategy.
Generating Interest During the Trade Show
Consider various ways to generate interest in your exhibit during the trade show to maximize your chances of success, reach a wider audience, and drive more traffic to your booth.
Be Interactive with Exhibit Goers
Consider interactive displays, live demonstrations, or product samples depending on your specific brand and marketing strategy. Games and demos engage attendees and encourage them to learn more about your brand. If you conduct live demos of your products or services, this allows for a hands-on experience for visitors and generates interest.
Engage & Join Conversations
Continue to update your social media throughout the trade show and extend conversations online. Networking opportunities can take place in person as well as in virtual spaces, and connecting with attendees online can help make a memorable experience. You could even offer prizes and giveaways that encourage interaction with your social media channels along with in-person challenges.
Collect Trade Show Contact Information
Gathering contact information is trade show strategy 101. Look for unique or interesting ways to secure this information other than writing it on a form or scanning badges. The key is to make the information easily accessible once the show is over so leads can be distributed in a timely manner to the sales channel. Follow-up needs to happen immediately.
Create a Memorable Experience Through Interactive Engagements
Interactive activities will create fun memories for visitors and encourage them to engage with your booth and brand. Create memorable experiences that relate to your brand identity and help further the conversation around your products and services. Interactive displays, workshops, social media contests, and live demos are all great examples of how to make a memorable experience for your visitors.
Post-Trade Show Follow Up
Maximize your trade show successes by creating a thorough post-trade show follow-up plan. Review the results of your trade show participation and analyze these results to help inform strategies and optimize participation in future events.
Don’t Forget to Follow Up with Trade Show Leads
Always collect leads and follow up through email, phone, social media, or even personalized thank-you notes for attendees who visited your booth. A personalized touch will go a long way toward maintaining a positive relationship and encouraging further brand engagement.
Create a Recap Video
Consider a recap video to highlight the various activities and experiences at the trade show exhibit to share on your social media channels and website. A recap video can also be used for future trade shows to provide attendees with a sneak peek of what to expect at the next trade show exhibit.
Your Trade Show Experience Made Better with Exhibitus
A customized trade show exhibit and marketing plan will allow you to create meaningful and interactive experiences with your target audience before, during, and after the event. Partner with Exhibitus and learn how to get ahead and start planning today with our team. We incorporate traditional and new media, experiential marketing, and strategic trade show booth design to help you reach your target audience and promote brand awareness. Our team at Exhibitus will walk through your marketing strategies to help you achieve success at your next event with customized marketing and booth design that elevates your brand.
