How to Leverage Your Online Presence to Engage with Trade Show Attendees

Search Engine Results Trade Show Design | ExhibitusIt’s no secret that the internet has become the most powerful tool in the world. Every viable company has at least some online presence, but how can you leverage that footprint during a face-to-face conversation at a marketing event? When you’re in the initial steps of trade show design, knowing the details of your online status and what your company wants to accomplish using these channels can influence program decisions.

The crux of your online presence includes your SEO rankings, website user experience and social media. Here are some tips to help increase your success at your next trade show.

The Right Keywords

For search engines, it is incredibly difficult to rank well for one keyword that is relevant to an entire industry. However, that doesn’t mean you should avoid search engine efforts altogether. Try getting ranked for a small phrase that is relevant to your company or the geographical area surrounding your target market.

For example, a small carpet company in Cleveland, Ohio may not be able to rank highly for the phrase “Ohio carpet company,” but they could win with “carpet installations in Cleveland.” Find out where your sweet spot is, and capitalize on it before a show. A great way to build trust is by telling a potential client that you’re the top suggestion on Google. You establish credibility by having a high rank.

Custom Links to Your Website

Giveaways are a great way to increase engagement on your website. A custom URL that links to your site printed on each giveaway will help you track the success of your promotional item  and determine the payback on your investment.

Depending on your offerings, you can encourage attendees to complete their experience on a custom landing page. A landing page that provides additional information and concludes with a short survey that focuses on what they have learned in your booth is a good example of this approach.

Discounts on Social

One of the best ways to leverage your social media presence at a trade show is by encouraging people to visit your channels. Handing out cards with your social media handles on them helps visitors remember to check out your online presence.

Share information about unique deals that can only be found by following your social accounts.

Only promote your social media if you keep them up-to-date. Your audience is probably active on multiple platforms, and you never know who prefers Facebook, Instagram, Twitter, LinkedIn, or Pinterest. A little bit of effort in these areas can go a long way in acquiring leads.

You work hard to create and maintain a reputable online presence. Don’t let your efforts go to waste by not leveraging your presence before, during and after interactions with visitors. If you want to see tangible results from a custom booth built to support brand and program goals at your next trade show, including your online presence, Exhibitus is ready to work with you. Contact us today to get started on your next exhibit!


January 24, 2018