Interactive Engagement Now a Critical Component to Trade Show Success
ATLANTA, GA (PRWeb) 6 June 2018 Exhibitus announced today that the company’s clients, Cartiva, Inc. and KNAPP Inc., have received a Gold Hermes Creative Award for “engagement experience in a trade show exhibit” and “trade show interactive engagement,” respectively.
Exhibitus was also honored, along with its advertising agency, Von.Lea Creative Group, Inc. (www.vonlea.com), with a Platinum Hermes for its eight-month “Re-imagined Fairytales” advertising campaign in Exhibitor Magazine.
“Engagement has become critical to trade show success,” said Brad Falberg, President of Exhibitus. “At Exhibitus, it is our mission to help clients define the attendee journey, develop a strong theme and then create an interactive engagement that will inspire attendees to connect. We are honored to share these awards with Cartiva and KNAPP, and to celebrate the amazing work that creative collaboration with our clients generates.”
Cartiva recently previewed a synthetic implant for replacing damaged cartilage in the big toe at the 2018 American College of Foot & Ankle Surgery (ACFAS) exhibition. As part of the development process, the company collected a significant amount of data about the effectiveness of the product.
Exhibitus built an interactive experience that demonstrated this data with the movement of light. At a conference where product displays are the norm, making the data come alive visually grabbed the attention of attendees and laid the foundation for successful engagement.
At past trade shows, KNAPP displayed large automation solutions used in warehouses and distribution centers. For Modex 2018, the company demonstrated their transition to a Supply Chain solutions provider, with a core competency with substantial software expertise, through interactive, technology-based engagements throughout its 40×40 exhibit environment.
For example, in the software demonstration area, two large, transparent OLED monitors allowed visitors to view the booth from the aisle. On the inside, interactive content and images driven by a purpose built application demonstrated KNAPP’s newest control tower software product, redPILOT. This application, developed specifically to demonstrate the Red Pilot solution to prospects, will be used by the company’s sales team after the trade show.
Falberg continued, “For three years running, Exhibitus and Von.Lea have received Platinum Hermes recognition for our advertising initiatives. We are grateful for this amazing partnership that has significantly raised awareness of the creative capabilities we offer the exhibit and event market.”
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. Over the past 20+ years, the organization has evaluated over 200,000 entries from more than 100 countries. https://hermesawards.com/