Simplify the Details
Simplify detailed information about complex products.
Radio-frequency identification technology (RFID) embedded in pucks that required tactile movement by the attendee.
A graphic display of the components of one of the company’s complex solutions was mounted on a table. On the table were the RFID-enabled pucks painted with icons corresponding to various components of the complex solution.
An attendee would move a puck over the graphic area with the same icon. The RFID chip would read and then display in lights important details about the highlighted component.