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5 Factors to Consider When An Agency is Involved
For face-to-face marketing programs to reach their objectives, many different skill sets are
Read MoreTop Exhibiting Tips to Make the Most of Your Event Budget
Your event budget has to cover a gamut of necessary items from trade show booth design, to graphic displays, to giveaways, and much more. So how do you know you’re making the most of your budget and spending the company’s dollars wisely? Here’s a timeline of activities to keep in mind to ensure you’re making …
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Is Trade Show Marketing Still Important?
As the pervasiveness of the digital world has evolved, there have been predictions that face-to-face activities, such as in-person meetings between colleagues in different geographies, or trade show attendance that requires a plane ride, would no longer be necessary. However, over the past four years, global business travel has continued to climb six percent annually, …
How to Leverage Facebook for Your Event
Advertising the fact that you’re attending an event before it begins is a great way to increase your trade show ROI. The more excitement you create for attendees leading up to a show, the more you will have visit your exhibit when you get there. There are several ways you can generate this interest, but …
3 Tips to Utilizing Trade Show Exit Surveys
When done well, trade show exit surveys can offer meaningful and actionable insights that will move your program forward and improved trade show ROI. If you are looking for greater understanding of perception, awareness, and intent from visitors who engaged with your company at an event, ask them while it’s all still top of mind. …
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How to Use Content Marketing at Your Next Show
An effective content strategy is essential to a successful trade show program. You can have the most extravagant, expensive exhibit that is the talk of the show, but without a proper marketing plan in place, you could find yourself looking back at your trade show ROI in disbelief. Getting attendees to your booth is only …
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