A Manager’s Guide to Surviving A Trade Show
Whether you’re a newcomer or a seasoned veteran, it’s no secret your preparedness plays a great
Read More9 Key Questions to Ask Before Hiring a Trade Show Exhibit Design Firm
If you’ve landed on this blog, you are most likely considering hiring a design firm to create your custom trade show exhibit. As with any major business decision, due diligence is a crucial process for identifying the right partner. It is likely the design experts you are interested in provide more than extravagant exhibits. Most …
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The 3 Keys To Branded Experience For Trade Shows in 2019
Every time an attendee interacts with a brand on the trade show floor, an opportunity exists for that company to influence their audience’s perception. As marketers focus on branding strategies in an effort to better connect with the target market, they must ensure program messaging and visual components communicate their brand’s mission and value. To do …
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How To Attract And Connect To Your Audience In Your Trade Show Exhibit
Driving trade show attendees to your exhibit is not an easy feat, as it requires understanding what appeals to your target audience and then having the vision to create such an environment. But you’ve done your due diligence and have successfully designed a one-of-a-kind, attention-grabbing custom trade show exhibit – now what?! If you want …
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6 Trade Show Games that Attract
Standing out is one of the biggest challenges companies face on the trade show floor. Trade show managers decide to buy or rent a booth through trade show booth rental services, designing the space to appropriately represent the brand and creating messaging that resonates with target audiences are top priority. But an enticing exhibit isn’t …
Building a Trade Show Budget? 15 Things to Consider Before You Begin
One of the most difficult—yet important—tasks marketing and event managers face is putting together a budget for a trade show program. Determining trade show ROI from last year’s activities is an important piece of information to review. But it is more important to begin the process by setting goals for the entire program, based on …
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