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Out-of-the-Box Themes In Your Trade Show Booth
Trade shows are the perfect opportunity to introduce new and innovative products to your audience,
Read MoreStretching Your Trade Show Budget
In the face of increasingly sophisticated competition, marketers are being asked to develop unique exhibits and impactful experiences that amaze target audiences. Unfortunately, budget increases to accommodate the extra expense of the “wow” factor are often hard to come by. Regardless, if you’re purchasing a custom trade show exhibit, repurposing an existing one, or using …
How Experiential Marketing Benefits Your Brand
With brands recognizing the large numbers of viewers that proactively fast-forward through TV commercials or subscribe to ad blocking services online, businesses across many different industries are forced to find new marketing avenues to connect their targeted audience with their brand, product or service. Experiential marketing, or engagement marketing, has evolved to serve as an …
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A Guide to Building Your Perfect Trade Show Program
The makeup of your trade show program speaks volumes about your goals and the trajectory of your company. Attending events that give you stellar trade show ROI, however, is the most important part of your program’s success, especially if you’ve invested in a custom trade show booth design. First, though, marketing teams and trade show …
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4 Unique Ideas for Post-Show Communication
Although sealing the deal with your trade show leads is the goal of post-show follow up, rarely does that happen in just one email or phone call. With all of the hard work you put in to the show—from your trade show exhibit design to your keynote presentations—communicating with your leads once the dust settles …
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5 Ways to Engage Attendees at Trade Shows
Considering that 4-out-of-5 attendees are existing or potential customers for exhibitors, trade shows offer a chance to form or enhance relationships and increase a company’s opportunity for success. . Ultimately, event managers must understand and prove their trade show ROI. That process starts by engaging and converting visitors in an environment that offers many other …
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