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A Detailed Timeline for Trade Show Planning
Exhibiting at a trade show can be a sizable investment for many businesses, but making the most
Read More3 Booth Trends for 2018 Shows
It is no mystery that having an appealing booth is the key to executing a successful trade show, but many people make the mistake of sticking with the same engagement strategy year after year. Whether you are using a trade show booth rental or own a custom design, it is essential to stay progressive and …
When Should Your Trade Show Budget Include Promotional Items?
Promotional items can be a very successful way to get your brand name into the hands of potential customers. However, if your item is ineffective, there will be no long term benefit for the money you’ve spent. The key to a successful giveaway is making sure it fulfills one or more of three essential functions: …
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Common Mistakes of Trade Show Exhibit Design
Size Matters The common misconception that “bigger is better” when it comes to trade show booth design is a dangerous trap for many smaller companies. It is true that the larger booth spaces tend to be in locations that attendees must pass as they make their way through the trade show floor. However, this guaranteed …
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6 Hidden Trade Show Display Costs
Exhibiting at a trade show is an investment in your company’s visibility and success. Depending on your budget, you may purchase a custom display or look into trade show booth rentals. No matter which option you choose, don’t forget to account for hidden costs. Otherwise, you could be in for a surprise when unexpected bills tank …
What Does Success Look Like?
Characteristics of a Successful Trade Show Marketing Program Over the 20+ years of serving clients across many industries, Exhibitus has made note of characteristics of trade show programs that seem to outpace their competitors. These differentiators are ones that companies should strive to achieve in order to reach the desired trade show ROI. We are …