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Building the Right Relationship with Sales
Over the past decade, the sales process has evolved from “let me show you the benefits of my
Read MoreDo You Have a Seat at the Right Table?
There’s no denying that the COVID pandemic has brought many changes to the workplace. But even before the virus consumed the world as we knew it, many corporations realized that the most engaged employees were ones that understood how their role and their performance contributed to the company’s bottom-line success. The hierarchal structure in the …
Paint the Picture with a Story
Companies that offer custom trade show exhibits in a face-to-face marketing environment understand the value of relationships, recognizing that relationships built on knowledge and understanding are critical to a successful exchange of a product or service for monetary gain. In worlds gone by, marketers developed their messages to convince customers of the many “bells & …
Think Outside the Booth Space
Before the Pandemic brought the world to a standstill, one of the most important steps in planning a successful trade show was securing the best possible exhibit space on the trade show floor. Even the most compelling trade show booth designs and intriguing customer engagements won’t draw attendees if they are inconveniently located or off …
Evolving Times – Body Language in the Time of Covid
What follows is a reminder of “body language” tips that exhibit staff members paid heed to before March 2020 when Covid changed so much of our world. These tips are still valid even as we still wear a mask on the trade show floor. Since social interaction practices in general took a hiatus, reviewing these …
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Our Clients Want to Know
What’s it like out there? What are your other clients experiencing? How’s the attendance level at shows? Should I take a smaller space with a different trade show rental booth? No matter how clients phrase them, the questions keep coming about the current state of face-to-face marketing, all driving for answers to the underlying conundrum: …