resources
How to Design Killer Trade Show Graphics
A killer trade show design makes the right first impression for your brand at your next experiential
Read MoreKnow Why Experiential Marketing Is Valuable for Your Brand
When it comes to promoting your brand, you want to incorporate a multi-pronged approach that highlights your products or services in interesting and unique ways. Many brands are moving away from traditional marketing strategies and incorporating more valuable and strategic opportunities like experiential marketing. Brands are looking at forward-thinking solutions, including experiential marketing and engagement …
Continue reading "Know Why Experiential Marketing Is Valuable for Your Brand"
5 Awesome Tech Ideas to Add to Your Next Trade Show Exhibit
In this highly digital age, technology is all around us, and you can develop strategies on how to best incorporate technology through experiential marketing. Companies rely on technology to represent their brand, generate awareness, and increase customer loyalty. When it comes to planning out your next trade show experience exhibit, make sure to develop sound …
Continue reading "5 Awesome Tech Ideas to Add to Your Next Trade Show Exhibit "
Add Trade Show Value with Creative Booth Design
Exhibiting at a trade show puts your brand in front of people who may not have found you otherwise. Successful engagement through an informative, need-focused conversation turns prospects into established, valuable customers. Nothing is worse than investing funds in an exhibit space, only to leave without generating enough qualified leads to meet your program’s goals …
Continue reading "Add Trade Show Value with Creative Booth Design"
Prepare Your Exhibit Staff – Tip #2: In-Depth Training
As mentioned in Prepare Your Exhibit Staff – Tip #1, a compelling, on-brand design of your trade show exhibit is the first step to successful engagement in a face-to-face marketing environment. But the first step is not what will ensure you cross the finish line with a stack of leads to convert to sales. …
Continue reading "Prepare Your Exhibit Staff – Tip #2: In-Depth Training"
Prepare Your Exhibit Staff – Tip #1: A Robust Booth Manual
A compelling, on-brand design of your trade show exhibit is the first step to successful engagement in a face-to-face marketing environment. While an amazing exhibit will pull attendees in, converting them into clients is the job of your exhibit staff. Some companies have an experienced team that represents them at each event. However, most companies …
Continue reading "Prepare Your Exhibit Staff – Tip #1: A Robust Booth Manual"