resources
5 Awesome Tech Ideas to Add to Your Next Trade Show Exhibit
In this highly digital age, technology is all around us, and you can develop strategies on how to
Read MoreAdd Trade Show Value with Creative Booth Design
Exhibiting at a trade show puts your brand in front of people who may not have found you otherwise. Successful engagement through an informative, need-focused conversation turns prospects into established, valuable customers. Nothing is worse than investing funds in an exhibit space, only to leave without generating enough qualified leads to meet your program’s goals …
Continue reading "Add Trade Show Value with Creative Booth Design"
Prepare Your Exhibit Staff – Tip #2: In-Depth Training
As mentioned in Prepare Your Exhibit Staff – Tip #1, a compelling, on-brand design of your trade show exhibit is the first step to successful engagement in a face-to-face marketing environment. But the first step is not what will ensure you cross the finish line with a stack of leads to convert to sales. …
Continue reading "Prepare Your Exhibit Staff – Tip #2: In-Depth Training"
Prepare Your Exhibit Staff – Tip #1: A Robust Booth Manual
A compelling, on-brand design of your trade show exhibit is the first step to successful engagement in a face-to-face marketing environment. While an amazing exhibit will pull attendees in, converting them into clients is the job of your exhibit staff. Some companies have an experienced team that represents them at each event. However, most companies …
Continue reading "Prepare Your Exhibit Staff – Tip #1: A Robust Booth Manual"
Include Sales Opportunities in Your Measurement Program – Tip #2
Before computers ruled, Return on Investment, known as ROI, was one of the few measurements that evaluated business decisions. With today’s analytical capabilities, measurement of trade show ROI has become king, both for determining strategic activities and then evaluating progress. For measurement programs to provide useful information that can improve a marketing campaign, objectives need …
Continue reading "Include Sales Opportunities in Your Measurement Program – Tip #2"
Determining Trade Show Success – Tip #1
Your last trade show was a grand success, or was it? Your team designed an exhibit that drew people’s attention and your sales team had the opportunity to engaged the target audience with productive conversations. Everything felt so right as you left the exhibit hall! Now you are back at your desk and are faced …