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What You Need to Know About Promotional Products for Your Next Event
Frisbees, pens, keychains and koozies: these are the same old "keepsakes" you get at every
Read MoreThe Industry Terms You Need to Know for Event Marketing
Are you new to the trade show industry? At first, the industry terms that fly around the event marketing space can be confusing. Fortunately, you can learn the basics of trade show marketing after attending a show or two. Before long, you will know what each term means, and understand how it impacts your …
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3 Ways to Make Your Trade Show Exhibit Work for You
When your company participates in a trade show, your exhibit is an innovative marketing tool that should convince attendees to stop and learn more about you. Competition for attention can be steep, with multiple booths and exhibitors working within the same network of trade show attendees. Your trade show design plays a large part in …
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How to Accurately Measure Your Trade Show Marketing ROI
In order to be successful as an exhibitor at a trade show, you need to accurately measure and define your trade show ROI. Tradeshow costs, including floor space rental fees, booth design and construction, shipping costs, set-up charges, staff travel, and so much more, add up quickly. It’s essential to measure the total value to …
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3 Tips for Effective Crowd Control
The date for your next trade show is quickly approaching. Your brand messaging is on point. Your brand ambassadors are on board and prepared to engage your audience. The pieces are all coming together and the excitement is building. After collaborating with a professional design house on the ideal trade show island design for your upcoming …
Is Trade Show Marketing Worth the Investment?
Attending a trade show is a big investment, but when done correctly, it’s worth the upfront cost. Even with the rise of the digital age, trade show marketing is alive and well. In addition to your trade show ROI, the value of achieving face-to-face interaction with current and potential customers and industry influencers cannot be …
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