Face-to-Face Marketing: The Original Social Media
Back before everyone was connected to everything by a simple tap of the finger, “social
Read MoreWhat Does Success Look Like?
Characteristics of a Successful Trade Show Marketing Program Over the 20+ years of serving clients across many industries, Exhibitus has made note of characteristics of trade show programs that seem to outpace their competitors. These differentiators are ones that companies should strive to achieve in order to reach the desired trade show ROI. We are …
5 Ways to Maximize Your Booth Location
You can’t always get what you want, including prime spots on the exhibit floor. If you landed a less-than-desirable location for your booth, don’t be discouraged. Location is just one of several factors that influence the success of your exhibit. There are quite a few ways to make the best of your booth’s location, including …
Our Top Tips for Creating the Perfect Trade Show Exhibit RFP
Working with a custom exhibit house is a great way to get your company to stand out from the crowd at your next trade show exhibit. Finding the right firm starts with a request for proposal, or an RFP. The RFP is a blueprint for what you want out of your trade show design and …
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Give Them Six Seconds of Eye-Catching Graphics
A typical trade show floor offers many opportunities and distractions! It is estimated that you have six seconds or less to draw the attention of the audience you want to attract. Using images that catch the eye and crafting your message into a few concise words are key to getting targets to step inside your …
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Tips for Event Staff to Make the Most Impact
Your event staff at trade shows have only seconds to engage with prospective clients or risk losing them to the sea of competitors on the exhibit floor. In order to generate a positive trade show ROI, it’s important that your team understands the unique aspects of trade show selling. At the end of the day, …
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