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Trade Shows Every Agricultural Company Should Attend
Offering a great product or service is the first step toward success for an agricultural company.
Read MoreTake Your Trade Show to the Next Level with These Mobile Apps
Running a trade show program can be a painstaking and chaotic process. You have to juggle employees, travel, budgets, and effective communications, while at the same time making sure you’re maintaining a profitable trade show ROI. Luckily, the days of paper management have nearly come to an end due to efficient technological advances. There is …
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When Should Your Trade Show Budget Include Promotional Items?
Promotional items can be a very successful way to get your brand name into the hands of potential customers. However, if your item is ineffective, there will be no long term benefit for the money you’ve spent. The key to a successful giveaway is making sure it fulfills one or more of three essential functions: …
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Common Mistakes of Trade Show Exhibit Design
Size Matters The common misconception that “bigger is better” when it comes to trade show booth design is a dangerous trap for many smaller companies. It is true that the larger booth spaces tend to be in locations that attendees must pass as they make their way through the trade show floor. However, this guaranteed …
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6 Hidden Trade Show Display Costs
Exhibiting at a trade show is an investment in your company’s visibility and success. Depending on your budget, you may purchase a custom display or look into trade show booth rentals. No matter which option you choose, don’t forget to account for hidden costs. Otherwise, you could be in for a surprise when unexpected bills tank …
3 Ways Focusing on Engagement Boosts Trade Show ROI
Engagement on the trade show floor is what creates connections with current and potential customers. It starts with an eye-catching, interactive exhibit design and is supported by your company’s representatives who are skilled at interacting with attendees to gain the most from their time in your custom trade show exhibit. The days of simple pop …
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